José Javier “J.J.” Rivera was born and raised in Bayamón, Puerto Rico. While attending college in Ames, Iowa, he joined local alt rock band Great Big Freak as a hype man and vocalist. He later picked up the bass and guitar and started writing his own songs. Life took him to Florida, where regular appearances at local open mic nights polished him as a singer and guitarist. Active in the Florida’s Treasure Coast music scene for the past two decades, J.J. is best known as "El Brujo", bassist and co-lead vocalist for local reggae-rock band Fresh Catch. As a solo singer-songwriter, he blends Latin, acoustic, folk, and reggae influences to create a unique sound. His original songs feature bilingual, personal lyrics and catchy rhythms. His crowd-pleasing versions of cover songs round out his live sets.
Using his acoustic nylon string guitar, a looper, and various effects pedals, J.J. creates rhythms and soundscapes to accompany his songs and covers. He has played in various events and venues, including music festivals, country clubs, private events, bars, restaurants, and cafes. He always puts on a show that engages the audience and leaves them feeling entertained.
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